About Us

LNI was established in Melbourne in 1970 as a manufacturing screen printer. Since then, our expertise and services have grown to the point where we make and supply Australia’s largest range of industrial product branding solutions.

What LNI Does

Recognised industry expert, LNI has always designed and manufactured high-quality nameplates, labels and badges right here in Australia.

With experience that spans multiple decades, LNI has a deep understanding of both a range of industries and any applicable regulations. LNI knows what your solution will need to show, where they need to sit and how to make them last a lifetime.

Instead of a one size fits all option, LNI has multiple raw material options and manufacturing solutions available. This allows LNI to solve any product branding issues that your business may face.

Understand your business and need for a product

Identify any potential product branding issues

Supply a product that solves these issues and lasts a lifetime

The History of LNI

LNI began in the automotive industry nearly 50 years ago by supplying AMI Toyota with high-quality nameplates, labels and badges.

Operations expanded when contracts for Holden, Ford and Chrysler (later to become Mitsubishi) were won.

After supplying a range of manufacturers in the automotive industry for many decades, LNI realised that other industries could also benefit from high-quality product branding solutions.

With the closedown of Australia’s automotive Original Equipment Manufacturer operations, this move paid dividends for LNI as they were not relying on one industry to keep the business open. LNI now supplies product branding solutions into dozens of industries across Australia.

Traditionally, LNI was only supplying other businesses. Recently, they have started to manufacturer retail products too. This lead to the creation of Fan Emblems, a retail business that sells the same high-quality badges LNI has always made but with licenses from properties such as DC, Warner Brothers and now even the AFL.

LNI: A Leader in Innovation

LNI has always been an Australian leader in innovation. They were one of the first companies to bring the Lenscal (urethane doming) process into the country with a licensed obtained from 3M in America.

Sometime later, LNI identified a gap in the market for fast and affordable 3D Chrome Badges. This lead to them obtaining an exclusive license to manufacture VIG chrome badges right here in Australia.

Soon after, LNI saw an opportunity to extend their 3D chrome badge capabilities to include LunaKrome®, the world’s most advanced 3D chrome badge technology.

LNI is now staying on the forefront of technology and has invested in a 3D printer along with the latest tech machining centre which allows them to make their own tooling in house. This leads to shorter response times, more accountability and a superior quality product.