
When labels undermine your brand
For a premium blind manufacturer, the showroom is where brand reputation is built. Customers don’t just come to look at
Years down the track when it comes time to replace the furniture, you want your customers coming back. If every chair, table or desk still has your branding on it, then the decision is easy. Street furniture is also subjected to extremes in climate and use so needs branding to match.
The requirements in this industry are many, so it’s unlikely one branding solution will work across all applications. Understanding your product branding needs is the first step in tailoring a badge, metal nameplate or label for your products.
A badge for an office desk doesn’t necessarily need the ultimate in UV protection, however, one on a bench or drinking fountain in a park certainly does.
For bus seats, making sure your badge, metal nameplate or label can’t be easily picked off by passengers would be a priority so adhesive becomes an important consideration.
Outdoor furniture can be made from timber, aluminium, plastic or be powder coated. Knowing this will ensure your badge, label or metal nameplate is made to work.
Indoor furniture and seating usually last many years before needing to be replaced or upgraded, and outdoor furniture or seating is exposed to climate extremes. Inferior branding solutions simply will not stand the test of time.
LNI’s badges, nameplates and labels are all extensively tested to ensure they are resistant to fading, heat, corrosion, abrasion and general deterioration that can be caused by exposure to climate extremes.
Our Technical Division and Quality Department work together to ensure we identify the correct materials, processes and product solutions to match your requirements and ensure that the branding created suits your purpose.
LNI has experience in working with companies that supply:
Because of this experience, there’s a good chance LNI already has a solution for you. Though if they don’t, then you’ll have access to their experienced Technical and Engineering team, who will work with you to find the perfect product branding outcome.
The experience LNI has gained from working with the Furniture & Seating industry means they’ve probably successfully dealt with your issues before. If not, you’ll have access to their experienced technical team, who will find the perfect product branding solution for you.

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