Take a walk around any dealership and you’ll notice it straight away, some vehicles just pop, while others don’t quite land. And more often than not, it’s not the vehicle itself making the difference… it’s the graphics.

A major vehicle manufacturer was ready to move from design to production on a new project. Every vehicle would carry dozens of critical identification labels and nameplates, from compliance markings to warning decals and serial codes. The specifications were complete, drawings were precise, and deadlines were tight.