A Real-World Lesson in Industrial Brand Presence.

Not long ago, one of our team members was driving through regional South Australia, miles of open road, red dust in the air, and endless trucks moving Australia’s economy from A to B.

But it wasn’t the load on the trailer that caught his attention, it was the trailer itself.

Last weekend, I was chatting with a long-time family friend who’d just returned from a road trip along the New South Wales-Victoria border.

What started as a casual catch-up became a surprisingly strong reminder of how good branding can influence buying decisions, even when you are on holiday. With their permission, I’m sharing their story here. I think you’ll find it as relevant and relatable as I did.